Friday, February 27, 2009

DON OMAR PERFORMS ON LAUNCH OF MTV Tr3s E.S.L.




First television performance of new single “Virtual Diva”

Thursday, February 26 (9PM EST) on MTV Tr3s


(New Yorki, NY) Wednesday, February 25, 2009 – Don Omar will inaugurate MTV Tr3s new variety show “E.S.L.” (Entertainment as a Second Language) this Thursday, February 26 with the first television performance of his hit single “Virtual Diva”. The new program is hosted by Carlos Santos who was previously the host of the popular “Mi TRL” and focuses on reaching out to the bilingual community and culture that is prevalent in the US and Puerto Rico. Don Omar was selected as the superstar Latin artist that will kick off the first episode of the show and captivate the MTV Tr3s audience as only he can.

This will be the first time that Don Omar performs “Virtual Diva”, the official first single from his upcoming album IDON, which will be released on April 28 in CD/Digital/Mobile formats. The single has reached the Top 10 of Billboard Magazine’s Hot Latin Tracks and has also occupied the #1 position for 4 weeks on the Latin Rhythm Chart. It has also had breakout success at digital stores since its release online a couple of weeks ago.

The album, IDON, is the new chapter in the Don Omar saga and chronicles his transformation into a cybernetic being that is half-man, half-machine. The music in itself is a mirror of this conceptual theme and is an evolution of Don Omar’s music fusing electronic, dance, hip-hop and reggaeton sounds as the musical landscape for the Latin music superstar’s revolutionary lyrics.