DON OMAR A KEY ROLE IN THE BOX OFFICE SUCCESS OF “FAST & FURIOUS”

Don Omar plays key role in “Fast & Furious,” the latest blockbuster from Universal Pictures. This past weekend, the star-studded action-thriller had a box-office take of $72.5 million to become the biggest April opening ever.

In the film, Don Omar is a member of Dom’s (Vin Diesel) crew of bandits, alongside Tego Calderón. Don Omar’s hit single “Virtual Diva” also appears in the movie’s soundtrack and can be heard during a key scene between Vin Diesel and Paul Walker.

Don Omar will celebrate the release of IDON with a special performance at the Latin Billboard Music Awards that will be broadcast live on Telemundo on April 23.

Don Omar “IDON” available on April 28, 2009, in CD/Digital/Mobile formats



MIAMI, FL (April 7, 2009) – Latin music superstar DON OMAR plays an essential role in “Fast & Furious,” the blockbuster action-thriller from Universal Pictures that set a historic April weekend sales record with a box-office take of $72.5 million in its opening three days this past weekend.

In the film, Don Omar plays a member of Dom’s (Vin Diesel) bandit crew. He helps open the movie with a thrilling sequence involving a heist gone wrong alongside another reggaeton music star, Tego Calderón. Don Omar’s hit song “Virtual Diva,” the first single from the new album IDON, appears on the movie’s soundtrack during an important club scene between Vin Diesel and Paul Walker.

The importance of Don’s participation in the film is further enhanced by the box-office results that showed that the opening weekend audience was 46% Hispanic. “Fast & Furious” also broke the April opening weekend record that had been previously held by “The Lost World: Jurassic Park.”

Since the worldwide premiere of his new video, “The Chosen: Virtual Diva,” a clip that remains in heavy rotation across the globe, Don Omar has been preparing for the international release of his new album, IDON. To support the release of his new album, set to be released by Machete Music, the Latin music superstar will embark on a promotional tour throughout the United States, with stops in Miami, Los Angeles, New York and Puerto Rico.

Don Omar will also celebrate the release of his new album with a special performance of “Virtual Diva” at the Latin Billboard Music Awards. The awards will take place on April 23 and will be broadcast live from the Bank United Center at the University of Miami live on Telemundo.

Don Omar’s “IDON” will be available in CD/Digital/Mobile formats on April 28, 2009.

DON OMAR PREMIERS "THE CHOSEN:VIRTUAL DIVA" MUSIC VIDEO ON MYSPACE

WORLD PREMIERE!

Miami, FL (March 9, 2009) – On Tuesday, March 17th, DON OMAR will premiere “The Chosen: Virtual Diva”, an epic 10 minute mini-film that chronicles his transformation into IDON. The music video event will be exclusively broadcast on Myspace.com, the world’s most visited online social network, before being released to the music video channels. The film is a combination of two music videos that form chapters in the story of IDON. The first being for “The Chosen”, the intro of the new album that captures the essence of the new record’s futuristic concept and the second for “Virtual Diva”, the hit single from the album that has dominated the Latin Rhythm charts in the US and PR since its release at the beginning of the year.


“The Chosen: Virtual Diva” music video, directed by Carlos R. Perez (Elastic People), showcases Don Omar’s transformation into a combination of man and machine. A mysterious scientist, portrayed by Argentinean supermodel Ingrid Grudke, performs a series of operations and experiments on the Latin music superstar with the purpose of enhancing his musical and human abilities through futuristic technology. During this process the experiment goes wrong and IDON is born. So begins the beings insatiable thirst for his Virtual Diva. A story of lust and revenge unlike anything seen before.



Don Omar’s “IDON” is the most anticipated album of 2009 and will be released in CD/Digital/Mobile formats on April 28. The album will introduce the world to an evolution of the Don Omar sound and the system upgrade of the music scene as a whole.



Log on to Myspace.com beginning March 17th to experience the new chapter in the Don Omar saga and one of the most captivating music video events in the history of Latin music.


DON OMAR: IDON: COMING SOON

SYSTEM UPGRADE: APRIL 28, 2009

“VIRTUAL DIVA” AVAILABLE NOW IN DIGITAL/MOBILE



¡PREMIER MUNDIAL!

DON OMAR ESTRENA SU NUEVO VIDEO MUSICAL

“THE CHOSEN:VIRTUAL DIVA” EN MYSPACE



MIAMI, FL (9 de marzo, 2009) – Este martes, 17 de marzo es la premier mundial de “The Chosen: Virtual Diva” de DON OMAR, una película corta de 10 minutos de duración que documenta la epopeya de su transformación en IDON. El video, antes de ser lanzado a los canales del vídeo de la música, será difundido en exclusiva a través de MySpace.com, la red social en línea más visitada del mundo.



El cortometraje presenta la historia del IDON en una composición de dos videos musicales en forma de capítulos. “The Chosen” es la primera representación que sirve de introducción a este nuevo álbum donde se captura la esencia del concepto futurista. Mientras, que el segundo, “Virtual Diva, apoya el nuevo éxito de este álbum que ha dominado la cartelera Latin Rhythm en Estados Unidos y Puerto Rico desde su lanzamiento a principio de este año.



El video de “The Chosen: Virtual Diva”, dirigido por Carlos R. Perez (Elastic People), muestra la transformación de DON OMAR en una combinación del hombre y máquina. Una misteriosa científica, representada por la supermodelo argentina Ingrid Grudke, realiza una serie de operaciones y de experimentos en el súper ídolo de la música latina con el propósito de realzar sus capacidades musicales y humanas a través de la tecnología futurista. Durante este proceso el experimento falla y nace IDON. Comienza la sed insaciable de este ser para su Diva Virtual. Una historia de la lujuria y venganza nunca antes vista.



“IDON” de DON OMAR es el álbum más esperado del 2009. El disco será lanzado en los formatos CD/Digital/Móvil el martes, 28 de abril. “IDON” introducirá un mundo de evolución en el sonido de DON OMAR y la actualización de su sistema en el ámbito musical.



Conéctate a MySpace.com – este martes, 17 de marzo – para experimentar un nuevo capítulo en la saga de DON OMAR y de uno de los estrenos musicales más cautivadores en la historia de la música Latina.



¡PRONTO, DON OMAR: IDON!

EL SISTEMA SE ACTUALIZA: 28 DE ABRIL, 2009

“VIRTUAL DIVA” DISPONIBLE YA EN MOVIL/DIGITAL

DON OMAR PERFORMS ON LAUNCH OF MTV Tr3s E.S.L.

First television performance of new single “Virtual Diva”

Thursday, February 26 (9PM EST) on MTV Tr3s

(New Yorki, NY) Wednesday, February 25, 2009 – Don Omar will inaugurate MTV Tr3s new variety show “E.S.L.” (Entertainment as a Second Language) this Thursday, February 26 with the first television performance of his hit single “Virtual Diva”. The new program is hosted by Carlos Santos who was previously the host of the popular “Mi TRL” and focuses on reaching out to the bilingual community and culture that is prevalent in the US and Puerto Rico. Don Omar was selected as the superstar Latin artist that will kick off the first episode of the show and captivate the MTV Tr3s audience as only he can.

This will be the first time that Don Omar performs “Virtual Diva”, the official first single from his upcoming album IDON, which will be released on April 28 in CD/Digital/Mobile formats. The single has reached the Top 10 of Billboard Magazine’s Hot Latin Tracks and has also occupied the #1 position for 4 weeks on the Latin Rhythm Chart. It has also had breakout success at digital stores since its release online a couple of weeks ago.

The album, IDON, is the new chapter in the Don Omar saga and chronicles his transformation into a cybernetic being that is half-man, half-machine. The music in itself is a mirror of this conceptual theme and is an evolution of Don Omar’s music fusing electronic, dance, hip-hop and reggaeton sounds as the musical landscape for the Latin music superstar’s revolutionary lyrics.

DON OMAR SE PRESENTA EN EL LANZAMIENTO DE MTV Tr3s E.S.L.

Canta en estreno su primer sencillo “Virtual Diva”

Jueves, 26 de Febrero (9PM EST) en MTV Tr3s

(Nueva York, NY) Miercoles, 25 de febrero, 2009 – Don Omar inaugurara el primer programa de MTV Tr3s E.S.L. (English as a Second Language) y cantara por primera vez su éxito “Virtual Diva”. El nuevo programa, conducido por Carlos Santos quien anteriormente fuera el conductor de “Mi TRL”, está dirigido a esa comunidad bilingüe y bi-cultural que existe en Estados Unidos y Puerto Rico. Es Don Omar quien ha ocupado ser el artista en grabar el primer programa que promete acaparar esa audiencia como es de costumbre para MTV TR3’s.

Es en E.S.L. donde Don Omar cantara por primera vez “Diva Virtual” primer sencillo de su próxima producción IDON listo para salir en Abril 28 en formatos CD/Digital/Móvil. “Virtual Diva” ha llegado al Top 10 de la Revista Billboard y ha ocupado 4 semanas como la canción # 1 en la lista urbana de dicha publicación. También se ha convertido en un éxito total en ventas digitales desde que se lanzo el sencillo a la venta hace un par de semanas.

IDON, el disco, es el nuevo capitulo en la historia de Don Omar y detalla su transformación a una creación cibernética, mitad-hombre, mitad-machina. La música, tanto como el concepto del disco, es una evolución del sonido de Don Omar combinando elementos electrónicos con música de dance, hip-hop y reggaeton para crear una fusión increíble que complementan perfectamente las letras revolucionarias de la estrella Latina.

EXCLUSIVE DON OMAR PHOTO

"Virtual Diva" Video Shoot - 2009/02/13

La Plata (Argentina), Feb. 13 (EFE) – Puerto Rican singer Don Omar concluded his visit to Argentina today, where he filmed a video which features Argentinean model Ingrid Grudke, for his latest hit, “Virtual Diva,” one of the songs from his upcoming new album, iDon.


The song, which already hit number one on the “prestigious” Billboard chart “Latin Rhythm,” is included in iDon, the latest work from the “King of Reggaeton” who himself affirmed the album would be offered to the public at the end of April.


In regards to the expectations of this new album, Don Omar assured EFE that he is filled with happiness by having the opportunity to retake his musical career with this new album, given that without a doubt, it’s his best, and the one in which he has worked on the hardest and invested the most time.


In his judgment, it’s a story of overcoming, and wanting to remake and retake on a world that perhaps he himself didn’t know; and for that reason he has much faith that everyone will be able to enjoy it.


iDon is a challenge for him, work that will take him to the next moment of his career, a moment he is not afraid to move on to, and in which at a musical level contributes to be a vanguard with change and challenge.


“Virtual Diva” is one of the biggest bets of the album, and for his video, the singer, the producer and his team, chose the surroundings of the Argentinean Theatre in the city of La Plata, 50 kilometers south of Buenos Aires, because of the possibilities offered.


The Reggaeton superstar, who celebrated his 31st birthday last Wednesday in Argentina, explained that the video is about a doctor, played by Gudke, who wants to perform a grand experiment transforming him into half-man, half-machine.


The project fails and shows the story of Don Omar looking for more music and looking to continue becoming more human, but with all the possibilities and virtues that technology offers today.


Aside from this video, the artist with this work wants to take a step forward and include new electronic rhythms in his music; he filmed in these last days a small introduction to the video which will be offered exclusively on the website for his new album. EFE




For more images visit: http://www.DonOmarMusic.net

Cortesia AGENCIA EFE - La Plata (Argentina), 13 feb (EFE).- El cantante puertorriqueño Don Omar concluyó hoy una visita a Argentina, donde grabó el videoclip de su último éxito, "Virtual diva", uno de los temas que incluye "iDon", su nuevo álbum, y en el que ha contado con la participación de la modelo argentina Ingrid Grudke.

El tema, que ya alcanzó el número uno en la "prestigiosa" lista "Latin rhythm" de la revista Billboard, es uno de los que va a incluir "iDon", el nuevo trabajo del considerado "rey del reguetón", y que, según afirmó el propio artista, espera poder ofrecer al público para finales de abril.

Ante las expectativas generadas por este nuevo trabajo, Don Omar aseguró a Efe que le llena "de alegría" tener la oportunidad de retomar su carrera musical con este álbum, ya que es, "sin lugar a dudas, el mejor disco" que ha hecho, en el que más ha trabajado y en el que más tiempo ha invertido.

Es, a su juicio, "una historia de superación, de querer rehacer y retomar un mundo que quizá desconocía de mí mismo", y por eso le tiene "mucha fe" y cree que "todos y cada uno de nosotros vamos a poder disfrutarlo".

"iDon" es para él todo un reto, un trabajo que le lleva a otro momento de su carrera, en el que no tuvo "miedo a pasar un momento de mi vida", y que, a nivel musical, "lo aporta todo: vanguardismo, cambio, reto".

"Virtual diva" es una de las grandes apuestas de este álbum, y para su videoclip el cantante y productor, y su equipo, eligieron las instalaciones y los alrededores del Teatro Argentino de la ciudad de La Plata, 50 kilómetros al sur de Buenos Aires, por las posibilidades que les ofrecía.

El astro del "reguetón", que celebró el pasado miércoles su 31 cumpleaños en Argentina, explicó que el vídeo habla de una doctora, encarnada por Grudke, que quiere hacer un "gran experimento", transformándolo en mitad hombre, mitad máquina.

El proyecto falla y la historia muestra "a un Don Omar que sigue buscando más música, que busca seguir convirtiéndose en humano, pero con todas esas posibilidades y virtudes que la tecnología nos da hoy en día".

Además de este clip, el artista, que con este trabajo quiere dar un paso adelante e incluir nuevos ritmos electrónicos a su música, grabó estos días en La Plata un pequeño vídeo introductorio al clip y que será ofrecido próximamente, en exclusiva, en el sitio web del nuevo álbum. EFE

iDon Trailer